Partner since 2005

The global Gucci/UNICEF partnership began in 2005, when Gucci introduced the most extensive philanthropic partnership in the company's history:  the Gucci Holiday Campaign to Benefit UNICEF.  In this campaign, nearly 200 Gucci stores around the world donate a percentage of sales from a special group of products during the holiday season to support UNICEF programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa.  Funds generated by the 2005 and 2006 campaigns benefited children in Malawi and Mozambique, respectively. 

In keeping with the tradition of the first two years of the campaign, the 2007 donation will again support UNICEF programs that provide lifesaving health care, protection, clean water, and education to children in Malawi and Mozambique.  This year Gucci has increased the contribution to 25% of sales to intensify the company's commitment to UNICEF.  Gucci has also committed to sell the iconic piece in the holiday collection, the exclusive 'Gucci for UNICEF' Indy bag, for one full year to increase its fundraising potential.  The donation from this special edition Indy bag will support critical treatment and prevention programs for children in Malawi and Mozambique.