Partner Since: 2000

Total Donated: $11 million*

Procter & Gamble has supported the work of UNICEF through a variety of initiatives including cause-related marketing, corporate grants, and employee giving, serving as a global UNICEF partner with activities in countries in all five continents.

Procter & Gamble invests in communities around the world, through its global Live, Learn and Thrive™ initiative, which reaches children in need, by ensuring a healthy start; providing them with places, tools and programs that enhance their ability to learn; and helping them develop skills for life so they can thrive.

Partnership Summary

Pampers "One Pack = One Vaccine" Campaign

The Pampers "One Pack = One Vaccine" international initiative to benefit UNICEF, which protects women and their babies from preventable disease, began in 2006 in the UK, expanded in 2007 to other countries in Western Europe and Japan, launched in the U.S. and Canada in 2008 and is currently taking place in almost 100 countries worldwide. Pampers has provided UNICEF with funding to protect millions of women and their newborn babies against maternal and neonatal tetanus, which takes the lives of approximately 59,000 babies and thousands of mothers each year.

The "One Pack = One Vaccine" campaign is the largest cause marketing initiative ever conducted in North America to benefit UNICEF. Funding raised from the 2008 and 2009 U.S./Canada campaigns enabled UNICEF to provide over 85 million tetanus vaccines to help protect mothers and their newborns in need.

P&G brandSAVER™

Procter & Gamble was a Trick-or-Treat for UNICEF national sponsor from 2005 to 2008 with a total donation of over $1 million. Through an insert in the October P&GbrandSAVER® coupon insert, distributed in Sunday newspapers to over 55 million households, P&G encouraged kids across the country to take action to help their less fortunate peers in developing countries around the world by collecting donations while trick-or-treating or conducting fundraisers to support UNICEF.

Grants and Employee Giving

P&G has provided grants for a variety of international UNICEF projects, and has also supported UNICEF emergency relief efforts, including those in Afghanistan, Iraq and Pakistan, for several years. P&G employees worldwide also contributed to UNICEF's emergency programs—through their own co-branded website—following the 2005 earthquake in Pakistan, and P&G matched employee contributions.  In addition, in 2005 P&G funded a pilot project focused on providing safe drinking water via home-based water purification techniques.

The UNICEF partnership is part of P&G's "Live, Learn and Thrive™" program to improve life for children in need around the world.

*Includes donations from P&G in the U.S. only