Partner since 2000

Procter & Gamble (P&G) has donated almost $10 million to the U.S. Fund for UNICEF to date from a variety of initiatives including cause-related marketing, corporate grants and employee giving.
 
In addition, P&G is a global UNICEF partner, via local activities in countries in Asia, Africa, Europe, Latin America and the Middle East.

Marketing

The Pampers "One Pack = One Vaccine" international initiative to benefit UNICEF, which helps protect women and their babies from preventable disease launched in the U.S. and Canada in 2008. The global campaign began in 2006 in the UK, expanded in 2007 to other countries in Western Europe and Japan, and is currently taking place in approximately 100 countries worldwide. Pampers has provided UNICEF with funding to protect millions of women and their newborn babies against maternal and neonatal tetanus, which takes the lives of approximately 128,000 babies and up to 30,000 mothers each year.

The "One Pack = One Vaccine" campaign is the largest cause marketing initiative ever conducted in North America to benefit UNICEF. Funding raised from the 2008 and 2009 U.S./Canada campaigns enabled UNICEF to provide over 85 million tetanus vaccines, bringing the total global donations to more than 230 million vaccines through May 1, 2009.

According to UNICEF estimates, 386 million vaccines are needed to wipe out tetanus in the 46 countries that have yet to eliminate the disease, and Pampers' global goal through 2011 is to provide funding for more than half of the needed tetanus vaccines.

P&G brandSAVER™

Procter & Gamble was a Trick-or-Treat for UNICEF national sponsor from 2005 to 2008 with a total donation of over $1 million. Through an insert in the October P&GbrandSAVER™ coupon insert, distributed in Sunday newspapers to over 55 million households, P&G encouraged kids across the country to take action to help their less fortunate peers in developing countries around the world by collecting donations while trick-or-treating or conducting fundraisers to support UNICEF.

Grants and Employee Giving

P&G has supported UNICEF emergency relief efforts, including those in Afghanistan, Iraq and Pakistan for several years. P&G employees worldwide also contributed to UNICEF's emergency programs—through their own co-branded website—following the 2005 earthquake in Pakistan, and P&G matched employee contributions.

In addition, UNICEF and P&G announced an alliance in 2005 to provide safe drinking water via home-based water purification techniques, to ease the burden on millions of families who currently struggle to have access to safe water. The UNICEF partnership is part of P&G's "Live, Learn and Thrive™" program to improve life for children in need around the world.