Volvic/AMI Brands, LLC

Partner since 2008

Volvic has supported the U.S. Fund for UNICEF through its "Drink 1, Give 10" cause-marketing campaign since April 2008.

Drink 1, Give 10

In April 2008, Volvic launched the "Drink 1, Give 10" campaign in the U.S. and Canada to help provide clean, safe drinking water to children in Ethiopia.  The "water for water" initiative, which began in 2005 in Germany and has since expanded to France, Japan and now North America, has already raised over $2 million USD to support UNICEF water programs in Ethiopia, Niger and Mali through the sales of Volvic bottled water.

For every liter of Volvic bottled water purchased in the U.S. and Canada between April 1 and August 31 in 2008 and 2009, Volvic will donate 4 cents to the U.S. Fund for UNICEF to support UNICEF programs that will provide at least ten liters of clean, safe drinking water to children in two districts of the Benishangul-Gumuz region of western Ethiopia, where more than half of the population lack access to safe water and sanitation facilities.  For more information, visit www.drink1give10.com.