Chloé and UNICEF optimize higher learning and education opportunities for adolescent girls

GENEVA / NEW YORK / PARIS (October 11, 2019) – Chloé and UNICEF are proud to announce today, on the International Day of the Girl, a new global partnership to advance gender equality through innovative solutions developed with and for adolescent girls to support them to excel in the future workplace.

The three-year partnership will include support to flagship UNICEF programming models that equip adolescent girls and young women with digital and technology skills, entrepreneurial capacity and spirit, and confidence – including in Bolivia, Jordan, Morocco, Senegal and Tajikistan – that lead to a greater freedom, limitless possibilities and equal opportunities.

This partnership echoes the spirit of Gaby Aghion, who founded Chloé in 1952 with one mission: give women freedom to dare to be themselves. She always encouraged women to dare and take control of their destiny, being free spirited, elegant and feminine.

“Youth dreams are often the seed of great destinies. Contributing to girls education will give them more chances to fulfill their dreams. The wider Chloé Family is excited and mobilized to empower girls to “learn to dare” and move forward with confidence.” said CEO of Chloé Geoffroy de La BOURDONNAYE.

Indeed, worldwide, girls 10–14 spend 50 percent more of their time on household chores, including care work, than boys of the same age, a divide which only deepens as girls get older.^[1] And, girls aged 15-19 are more than twice likely than boys of the same age to be outside education, employment or training. Women in the workforce also contend with occupational segregation, limited access to capital and networks as entrepreneurs, and globally, earn on average 77 percent of what men earn.^[2]

Chloé will support UNICEF in its global aim to provide 6.5 million girls with skills for employability, learning, personal empowerment and active citizenship.

“Tomorrow’s climate entrepreneur, artificial intelligence coder or science teacher is today’s diversity of adolescent girl strength. Valuing their skills and opportunities to discover who they can be is a guaranteed return of a bold vision for gender equality,” said Patty Alleman, UNICEF Senior Gender and Development Advisor.

Women with secondary education, may expect to earn almost twice as much as those with no education. Investing in adolescent girls accelerates progress for all – for themselves, for families and for nations. When girls have a chance to learn, to lean in as part of a pipeline for high-value jobs and become CEOs of their own companies, they boost economic growth.

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Notes to Editors
UNICEF does not endorse any company, brand, product or service.

Chloé will launch a series of cause-related marketing campaigns starting on March 8, 2020 for World Women’s Day with two pieces of jewelry and a t-shirt, to raise funds over three years for UNICEF’s programs. These charity products will be available online on Chloe.com and across Chloé’s stores in 5 countries: France, Japan, Korea, United Kingdom and United States.

All digital communications will mention @chloe #girlsforward @unicef, and the 8th of March, Chloé will reveal the names of the 3 ambassadors who will support the partnership to raise awareness on social media.

About CHLOE
Chloé was founded in 1952 by Gaby Aghion who believed in giving women the freedom to dare to be themselves. As a Parisienne who grew up in Egypt, she possessed a bohemian spirit that rejected the stiff formality of the time. She used the savoir-faire of haute couture, twisting it to create a modern and youthful attitude. Through the creation of soft, body-conscious clothes from fine, contemporary fabrics, ‘luxury prêt-à-porter’ was born. Today, under the creative direction of Natacha Ramsay-Levi, Chloé continues to stand for six enduring values: natural femininity, free-spiritedness, modernity, effortlessness, sisterhood and grace.

About UNICEF USA
The United Nations Children's Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more. UNICEF USA supports UNICEF's work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit unicefusa.org.

For more information, contact
Ann Reinking Whitener, UNICEF USA, 212.922.2623, areinking@unicefusa.org