On International Women's Day, UNICEF and Chloé launch the Girls Forward campaign to promote young women education and empowerment
NEW YORK (March 5, 2020) – As part of the three-year global partnership focused on gender equality, Chloé will contribute to UNICEF’s global ambition to reach 6.5 million young women with the necessary skills to develop digital and entrepreneurial skillsets, allowing them to acquire independence, contribute to progress and participate actively in the labor force. This will be implemented through UNICEF’s programs in countries such as Bolivia, Jordan, Morocco, Senegal and Tajikistan.
UNICEF is committed to accelerating progress for girls and young women - especially in bringing an end to all forms of violence and scaling up learning pathways for them to thrive in the future of work. “Tomorrow’s climate entrepreneur, artificial intelligence coder or science teacher is today’s diversity of adolescent girl strength. Valuing their skills and opportunities to discover who they can be is a guaranteed return of a bold vision for gender equality,” said Patty Alleman, UNICEF Senior Gender and Development Advisor.
Today, 1 in 3 girls is not enrolled in secondary school. “I should be in tenth grade by now but the last grade I passed was fifth” said 16-year-old Wa’ed. After having entered sixth grade in Syria, Wa’ed had to flee her home. She now lives in Azraq Refugee Camp, Jordan, where she takes lessons at a UNICEF-supported vocational training center.
Indeed, girls aged 10 to 14 spend 50% more time on household chores than boys of the same age. Investing in adolescent girls accelerates progress for all – for themselves, for their families and for countries: women with secondary education may expect to earn almost twice more than those with no education. When girls have a chance to learn, to lean in a gender equality environment as part of a pipeline for high-value jobs and become CEOs of their own companies, they boost economic growth.
Chloé will support UNICEF in its global aim to provide 6.5 million girls with skills for employability, learning, personal empowerment and active citizenship, allowing them to excel in the labor force of tomorrow. This partnership echoes the spirit of Gaby Aghion, who founded Chloé in 1952 with one mission: give women freedom to dare to be themselves. With this goal, Chloé designed three cause-related products for the Girls Forward campaign (a bracelet, a necklace and a T-shirt). The sales of these products will allow fundraising for UNICEF’s programs to promote gender equality.
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*UNICEF does not endorse any company, brand, product or service.
Cause-related products will be available online at www.chloe.com and in Chloé’s boutiques in 6 different countries: France, Italy, Japan, Korea, the United Kingdom and the United States.
All digital communications will mention @chloe @unicef #girlsforward #CHLOEgirls
About Chloé
Chloé was founded in 1952 by Gaby Aghion who believed in giving women the freedom to dare to be themselves. As a Parisienne who grew up in Egypt, she possessed a bohemian spirit that rejected the stiff formality of the time. She used the savoir-faire of haute couture, twisting it to create a modern and youthful attitude. Through the creation of soft, body-conscious clothes from fine, contemporary fabrics, ‘luxury prêt-à-porter’ was born. Today, under the creative direction of Natacha Ramsay-Levi, Chloé continues to stand for six enduring values: natural femininity, free-spiritedness, modernity, effortlessness, sisterhood and grace.
About UNICEF
The United Nations Children's Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more. UNICEF USA supports UNICEF's work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org.
For more information, contact
Ann Reinking Whitener, UNICEF USA, areinking@unicefusa.org