Trick-or-Treat for UNICEF Comes to the Classroom, Offering the Nation’s Children a Lesson in Global Citizenship
NEW YORK (September 13, 2016) – This fall, cheered on by teachers across the nation, thousands of students will learn positive global citizenship values and gain the power to make a difference when they Trick-or-Treat for UNICEF. The U.S. Fund for UNICEF’s 66th annual Kids Helping Kids ® campaign encourages children to learn about issues facing other kids around the world and become agents of change on Halloween by collecting lifesaving donations for children.
“Trick-or-Treat for UNICEF is one of the longest-running youth initiatives in the country. For the generations of Americans who have participated, it marked their first opportunity to support a global cause, give back and feel empowered to make a difference,” said Caryl M. Stern, president & CEO of the U.S. Fund for UNICEF. “This fall, we’re inviting teachers to inspire the next generation of global citizens by teaching their students the fundamental value of helping others.”
In order to bring Trick-or-Treat for UNICEF to the classroom and help educators engage their students, the U.S. Fund for UNICEF has developed a series of lesson plans on topics like child rights, survival and development. The resources, which include videos, readings, photos, music, maps and games, introduce students to UNICEF’s work around a variety of issues affecting the health and well-being of children around the world, including clean water and sanitation, nutrition and education.
On Halloween, equipped with the knowledge that they can make the world a better place for children, kids will be motivated to fundraise with the iconic orange UNICEF boxes to collect donations that add up to lifesaving change for vulnerable children. And after Halloween ends, kids can continue supporting their peers around the world with UNICEF Kid Power, which allows them to get active and save the lives of malnourished children. To learn more about the world’s first Wearable-for-Good®, visit www.unicefkidpower.org.
Trick-or-Treat for UNICEF started as a grassroots campaign in 1950 when children went to door-to-door collecting coins in hand-painted milk cartons to support children affected by World War ll. Since then, it has evolved into a national campaign powered by children, their teachers and their families. The annual tradition of Kids Helping Kids ® has raised more than $175 million to help UNICEF provide children around the world with medicine, nutrition, clean water, emergency relief and education.
The U.S. Fund for UNICEF is grateful for the support of National Partners HSNi and Key Club and Promotional Supporter American Airlines.
National Partners
Since 2013, HSNi Cares has partnered with the U.S. Fund for UNICEF as a National Partner of Trick-or-Treat for UNICEF. This September and October, all HSNi brands including Ballard Designs, Chasing Fireflies, Frontgate, Garnet Hill, Grandin Road, HSN, Improvements and TravelSmith will encourage their customers to make a donation to the U.S. Fund for UNICEF to help UNICEF save and improve the lives of children around the world. During this time, HSN will match all donations to the U.S. Fund for UNICEF made on the HSN Card* up to $100,000. Exclusively on HSN and HSN.com, customers can purchase the “HSN Cares Designer Quilt.” For each quilt sold on HSN, the company will donate $15 to the U.S. Fund for UNICEF. HSN will also feature and sell a range of customer favorites in the HSN Cares U.S. Fund for UNICEF Collection, donating $5 for each product sold in this collection to the U.S. Fund for UNICEF.
Key Club International continues its support of Trick-or-Treat for UNICEF, raising funds for The Eliminate Project, which seeks to eliminate maternal and neonatal tetanus. To date, the longstanding partnership with Key Club has raised more than $7 million for UNICEF’s global child health and development programs. Key Club International, a student-led service leadership program of Kiwanis International, is the oldest and largest service program for high school students. For more information, visit TheEliminateProject.org or KeyClub.org.
Promotional Supporter
For the eighth consecutive year, American Airlines will support Trick-or-Treat for UNICEF through UNICEF’s Change for Good on American Airlines. Since 1994, American Airlines has been the proud U.S. airline supporting UNICEF’s global Change for Good program, which converts customers’ donations of foreign and domestic currency into lifesaving services for the world’s most vulnerable children. From October 17–31, American Airlines employee flight attendant volunteers, known as Champions for Children, will make a Trick-or-Treat for UNICEF-themed announcement and collect donations of foreign and domestic currency from customers on select international flights to support Change for Good.
For more information about the Trick-or-Treat for UNICEF campaign, visit www.trickortreatforunicef.org.
About UNICEF
The United Nations Children's Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org.
For more information, contact:
Sophie Aziakou, U.S. Fund for UNICEF, 917.720.1397, saziakou@unicefusa.org
**Subject to credit approval. Comenity Capital Bank issues HSN credit card accounts. The HSN MasterCard is issued by Comenity Capital Bank, pursuant to a license by MasterCard International Incorporated. MasterCard and the MasterCard Brand Mark are registered trademarks of MasterCard International Incorporated.