UNICEF Goodwill Ambassador Millie Bobby Brown Calls for ‘a World Where Periods Don’t Hold us Back’ in New Video for Menstrual Hygiene Day

NEW YORK (May 28, 2024) – UNICEF Goodwill Ambassador, Millie Bobby Brown, features in a new video to call for better access to menstrual information and services on Menstrual Hygiene Day.

Brown – who was appointed UNICEF’s youngest Goodwill Ambassador in 2018 and has since advocated for children, especially adolescent girls, around the world – points out how periods bring isolation, stigma, and pain for many.

“For millions, the silence surrounding periods is unbearable,” Millie Bobby Brown comments in the video. “Now, imagine this experience… Only it’s during a war or natural disaster. No running water, no electricity, nowhere safe to go.”

“There have been moments where my period has come at the worst time, even in front of the cameras,” shared Brown. “But it was very easy for me to fix the situation. This video will bring attention to millions around the world whose lives come to a stop every month because they are unable to access menstrual products and support. I dream of a world where periods don’t hold us back”.

To mark Menstrual Hygiene Day, UNICEF and WHO have launched a report that analyses emerging data on menstrual health and hygiene in schools globally. The report shows that millions of schoolgirls lack access to adequate education, products and services, and appropriate facilities.

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About UNICEF
The United Nations Children’s Fund (UNICEF) works in more than 190 countries and territories to pursue a more equitable world for every child. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more.

UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children. Together, we are working toward a world that upholds the rights of all children and helps every child thrive. For more information, visit www.unicefusa.org.

For more information please contact:
Jenna Buraczenski, UNICEF USA, (917) 720-1432, jburaczenski@unicefusa.org