IKEA Launches “Let’s Play for Change” Campaign

This holiday season, the IKEA Foundation launched the ‘Let’s Play for Change’ initiative in collaboration with UNICEF and other partner organizations to raise funds and promote the role of play in helping young children reach optimal brain development.

Between 20 November and 24 December, the IKEA Foundation will donate $1 for every children’s book or toy sold in IKEA stores. Money raised through ‘Let’s Play for Change’ will help UNICEF reach nearly 60,000 young children in China, India, Indonesia and Kenya with nurturing care program.

“When the brains and bodies of young children are protected, nurtured and stimulated they have the best possible chance of developing fully, learning effectively, and contributing to their economies and societies when they reach adulthood,” said UNICEF Chief of Early Childhood Development Pia Rebello Britto.

“Thanks to the Let’s Play for Change campaign, we can reach even more young children with nurturing care programs and help them grow up in the enriching environments they need for optimal development.'

The initiative forms part of the IKEA Foundation’s Good Cause campaign, which supports early childhood development and helps give children inclusive access to play and sport. The funds from the campaign support the work of Handicap International Federation, Room to Read, Save the Children, Special Olympics, UNICEF and War Child.