Montblanc’s “Signature for Good” Campaign Gives Children the Gift of Education
This holiday, Montblanc is giving the gift of education to children in Africa, Asia, and Latin American through its “Signature for Good” campaign.
Launched in February 2013, this year-long worldwide cause-related marketing campaign is the fourth global initiative between Montblanc and UNICEF. The partnership has generated more than $5 million over the past nine years to support UNICEF’s education programs.
Through this initiative, Montblanc will donate 10 percent of the retail sales price for all items purchased from the “Signature for Good” collection through March 31, 2014. This year’s collection, which includes leather products, writing instruments, cufflinks and jewelry, has a distinguishing symbolic brick motif. This signifies the company’s efforts to ensure that children have access to a quality education through its support of UNICEF’s Schools for Africa and Schools for Asia campaigns, as well as UNICEF’s education programs for children in Latin America.
Montblanc pledged a minimum of $1.5 million to support UNICEF through this global cause-marketing campaign, and in September 2013 the company announced that it had already surpassed this goal. Items purchased this holiday season and into spring 2014 will continue to help UNICEF ensure quality education for children.
More information on the partnership, as well as a boutique locator and a place to register Signature for Good items, is available at www.montblanc.com/signatureforgood.
Thank you, Montblanc, for supporting UNICEF this holiday! No part of the purchase price is tax deductible. The U.S. Fund for UNICEF does not endorse any brand or product.
